Thursday, January 20, 2011

Rockstar Iced Mint Energy Gum Review

I know that this product has been out for months, if not a year, but it just arrived to the Canadian market and, of course, I got myself a pack from a Canadian Tire gas station.

The energy gum resembles many other caffeinated chewing gum products - there are 10 large pieces and each 2 pieces contain a Red Bull-like amount of caffeine, or simply, 80 mg. Size-wise, the large pieces are just thicker than regular gum...maybe 50% thicker.


The gum tastes surprisingly good for a caffeinated one. After a couple of chews, the intense mint flavours are released and within seconds your mouth feels completely refreshed. Iced Mint is really icy. I absolutely loved the first several minutes of this gum as the intense minty taste lasted for that long. After that, the sweetness starts to come in. At first it is slow, but after another minute or so of chewing, it comes right out.

Just like any other energy gum, there is a problem with the taste, and that problem is, of course, a mild bitterness. But don't worry, this is one of the few energy gums that this bitterness is masked fairly well and only really appears after an extended period of chewing. When I say "really", I mean that there is still some mild bitterness in the beginning, but it comes and goes really fast due to the sweetness. And when the sweetness starts to wear off and the bitterness starts to appear more frequently and to linger, it is very mild.

Overall, I am very surprised with how this energy gum turned out. I have to say that Rockstar have come a long way since their first energy drink, which to be honest, was not a huge fan of, and something that I should finally review on this site.


As mentioned, each 2 pieces contain 80 mg of caffeine, which is the equivalent of a can of Red Bull...a small one. The energy delivery is very smooth and there are no jitters. It took me about 10 - 15 minute to realize that I feel awake, alert and focused on what I was doing. This clean energy lasted for about 40 minutes and then I was no longer focused or alert, but still had energy, which could have been better used on physical tasks. Once again, this gum is pretty great.

Medicinal Ingredients per 2 pieces:
  • Caffeine - 80 mg
  • Taurine - 75 mg
  • Inositol - 25 mg
  • Niacinamide - 20 mg
  • Pantothenic acid - 10 mg
  • Vitamin B6 - 2 mg
  • Riboflavin - 0.5 mg
  • Vitamin B12 - 6 mcg
Non-medicinal ingredients: maltitol, sorbitol, gum base, maltitol syrup, peppermint oil, menthol, decolourized oleoresin capsicum, mint flavour, carnauba wax, titanium dioxide, gum arabic, glycerin, sucralose, aspartame, soy lecithin, confectioners glaze, acesulfame potassium

Cost - $2.69
Taste - 10/10 at first, then 9/10 and finally 7/10
Energy - from 4/10 to 10/10 if you take the entire pack

Overall - 12.6/20 to 18.6/20...depending on how many you take

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